Privacy policy

Privacy Policy

Last Updated: Oct 10, 2026

At DEW Active (“DEW,” “we,” “us,” or “our”), we are committed to protecting your privacy and ensuring a transparent, secure shopping experience.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit, make a purchase from, or otherwise interact with our website and services (the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect personal information—data that identifies or can be reasonably linked to you—depending on how you interact with our store.

  • Contact Details: Name, billing address, shipping address, phone number, and email address.

  • Financial Information: Payment card details, transaction confirmations, and payment methods (processed securely via our payment gateways).

  • Account Information: Username, password, security settings, and saved preferences.

  • Transaction Details: Products you view, place in your cart, add to your wishlist, purchase, return, or exchange.

  • Customer Support Communications: Any information you provide when reaching out to us for assistance.

  • Device & Usage Data: IP address, device type, browser information, network connection, and how you navigate our site (collected automatically via cookies and tracking technologies).

2. How We Collect Your Information

We gather personal information from several sources:

  • Directly from You: When you create an account, place an order, sign up for emails, or contact support.

  • Automated Technologies: Cookies, log files, and web beacons active on our website.

  • Third Parties & Partners: Payment processors, shipping/fulfillment partners, and digital marketing providers.

3. How We Use Your Information

We use your personal data to deliver an efficient, personalized shopping experience, including:

  • Fulfilling Orders & Services: Processing payments, managing shipping and fulfillment, processing returns/exchanges, and maintaining your account.

  • Customer Support: Communicating with you regarding updates, inquiries, or order status.

  • Marketing & Promotions: Sending newsletter updates, special offers, and targeted advertisements based on your browsing interests (you can opt out at any time).

  • Security & Fraud Prevention: Verifying accounts, detecting suspicious or illegal activity, and ensuring secure payment processing.

  • Legal Compliance: Complying with applicable laws, regulations, and valid government or legal requests.

4. How We Share Your Information

We do not sell your personal information. However, we share your data with trusted third parties to run our business smoothly:

  • Shopify & Core Service Providers: IT hosting, payment processing, analytics, cloud storage, logistics, and shipping providers.

  • Marketing & Advertising Partners: Digital advertising services (such as Google, Meta, and Shopify Audiences) to show you relevant promotions across the web.

  • Legal & Corporate Requirements: When necessary to comply with legal obligations, enforce our site terms, or protect the rights, safety, and security of DEW Active and our customers.

5. Our Relationship with Shopify

Our online store is hosted on Shopify Inc. Shopify provides us with the e-commerce platform that allows us to sell our activewear and services to you.

  • Your data is stored securely through Shopify’s data storage, databases, and general application infrastructure.

  • Shopify may process and store data in countries outside of where you live.

  • To review how Shopify handles your personal data, visit the Shopify Consumer Privacy Policy or manage your preferences through the Shopify Privacy Portal.

6. Third-Party Websites & Social Media

Our website may contain links to third-party platforms (such as Instagram or TikTok). We do not control and are not responsible for the privacy practices of external websites. We encourage you to review their respective privacy policies before sharing personal details.

7. Children's Privacy

Our Services are not directed to individuals under the age of majority in their jurisdiction. We do not knowingly collect or share personal information from children under 16. If you believe a child has provided us with personal information, please contact us to request its deletion.

8. Data Security & Retention

  • Security: We maintain administrative, technical, and physical safeguards to protect your personal information. However, no internet transmission or electronic storage is 100% secure. Please keep your account password safe and confidential.

  • Retention: We retain your personal information only as long as necessary to fulfill orders, maintain active accounts, resolve disputes, comply with tax/legal obligations, or enforce our agreements.

9. Your Rights and Choices

Depending on where you reside, you may have the following rights regarding your personal data:

  • Access / Know: Request a copy of the personal information we hold about you.

  • Correction: Request updates or corrections to inaccurate information.

  • Deletion: Request that we erase your personal data (subject to legal retention requirements).

  • Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any email. (Note: Transactional emails regarding orders will still be sent).

To exercise any of these rights, please email us at dewactivewear@gmail.com.

10. International Data Transfers

If you are visiting our store from outside Australia (e.g., European Economic Area or UK), your personal information may be transferred across international borders. We ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data in accordance with relevant laws.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, legal obligations, or operational needs. Revisions will be published on this page with an updated "Last Updated" date.

12. Contact Us

If you have any questions, concerns, or privacy requests, please contact us:

  • Email: hello@dewactive.com.au (or dewactivewear@gmail.com)

  • Business Name: DEW Active Pty Ltd